Affiliate Marketing Email: How to Create and Send Emails That Convert

Affiliate marketing is a popular way to earn passive income online. By promoting other people’s products and services, you can earn a commission on every sale you make. However, promoting these products requires a strategic approach, especially when it comes to email marketing.

What is Affiliate Marketing Email?

Affiliate marketing email refers to the process of promoting products and services through email marketing. In this process, affiliates send promotional emails to their subscribers, recommending products and services that they believe will be useful to their audience. These promotional emails usually contain a unique affiliate link that tracks any sales made through that link.

Creating an Affiliate Marketing Email Strategy

Before you start sending promotional emails to your subscribers, it’s important to have a solid email marketing strategy in place. Here are some steps to follow:

1. Build Your Email List

The first step in any email marketing strategy is building your email list. You can do this by offering a lead magnet, such as a free e-book or a discount code, in exchange for your subscriber’s email address. You can also use social media and paid advertising to attract new subscribers.

2. Identify Your Target Audience

Once you have a list of subscribers, you need to identify your target audience. Who are they? What are their interests and pain points? This information will help you create emails that resonate with your audience and convert them into customers.

3. Choose Your Affiliate Products

Now it’s time to choose the affiliate products you want to promote. Choose products that are relevant to your audience and that you believe will be useful to them. Make sure you have actually used the product and can vouch for its quality.

4. Craft Your Emails

Now it’s time to craft your promotional emails. Your emails should be informative, engaging, and persuasive. Use a catchy subject line to grab your subscriber’s attention and keep your content concise and easy to read. Make sure you include your affiliate link in the email.

5. Test and Optimize

Finally, you need to test and optimize your emails. Track your open rates, click-through rates, and conversion rates to see what’s working and what’s not. Use this information to optimize your future emails and improve your conversion rates.

Best Practices for Affiliate Marketing Emails

Here are some best practices to follow when sending affiliate marketing emails:

1. Be Transparent

Always disclose that you are promoting an affiliate product. This will build trust with your subscribers and ensure that you are complying with FTC guidelines.

2. Provide Value

Your emails should provide value to your subscribers, even if they don’t make a purchase. This will build trust and encourage your subscribers to continue opening and engaging with your emails.

3. Use Urgency and Scarcity

Use urgency and scarcity to create a sense of urgency and encourage your subscribers to take action. For example, you could offer a limited-time discount or a limited number of products.

4. Segment Your List

Segment your email list based on your subscriber’s interests and behavior. This will allow you to send more targeted and relevant emails, increasing your chances of conversion.

5. Follow Up

Don’t be afraid to follow up with your subscribers if they haven’t made a purchase. Use a friendly and helpful tone to encourage them to take action.


Affiliate marketing email can be a powerful way to earn passive income online. However, it requires a strategic approach and careful planning. By following the steps and best practices outlined in this article, you can create and send emails that convert and help you earn more commission.